Found without the following.
I help service providers structure their expertise so they get found, without performative marketing.
I help service providers structure their expertise so they get found, without performative marketing.
You heard it often enough that it started to sound like fact.
So you tried. You started. You stopped. You pivoted.
You followed the formulas. You told yourself you just needed more reps. More confidence. A better niche.
And when you walked away from it, you wondered if maybe you weren’t cut out to run your own business.
But the problem was never you. It was the playbook.
Not every refusal is fear. Some people just don’t want their revenue tied to how often they post.
When someone needs what you do, they’re not scrolling Instagram looking for you.
Most people are there to be entertained. (At 1am I’m watching someone restore a filthy Persian rug. The water turns black. I am not hiring a strategist in that headspace.)
spoiler: it’s been there the whole time
They Google it. They ask ChatGPT. They type their problem into a search bar and look at whoever shows up first.
Your next client isn’t browsing for inspiration.
They’re looking for a solution.
You don’t need a mindset shift to be there when they do.
I’m Carrie Green. For 15+ years I’ve helped small businesses get found and build trust through digital marketing.
Last year, something caught my attention.
I was helping my family’s pet cremation business look into pricing. (Not the most glamorous origin story, but stay with me.) Typed a question into Google. An AI-generated answer appeared at the top of the page with specific businesses named.
I thought: how did those businesses get picked? And why not the others?
So I started testing. Asked the same questions real customers ask across different industries. Documented what made AI recommend some businesses and skip others.
What I found was surprisingly straightforward. AI tools tend to surface businesses they can verify and describe clearly.
The businesses getting recommended aren’t doing anything fancy. They just made it easy for AI to trust them.
Sightline Co. exists because this is a real opportunity for local businesses, but it moves fast, and most of the information out there is either too technical, too hyped up, or designed to sell you something expensive you don’t need.
I track what’s changing across Google, ChatGPT, Perplexity, Gemini, Apple Intelligence, and voice assistants. I test what actually gets a business recommended. Filter out the noise. And hand you what works right now, so when someone in your area asks who to call, your name is the one that comes up.
We’ll run a snapshot on what AI and Google actually say when someone searches for a business like yours in your area. You’ll see where you show up, where you don’t, and what’s getting in the way.
No cost. No commitment. Just a clear picture of where things stand right now.
If you want help fixing what we find, the full project starts at $2,500. That covers everything above: the audit, the strategy, the content, and the plans your team needs to put it in place. No long-term contract.
After that, ongoing monitoring and updates are available monthly if wanted.
Fill out the form below. Tell us what your business does and where you’re located. We’ll send you what we find.
When you search Google, you'll often see an AI-generated summary at the very top of the page, above the ads, above the regular results. That's an AI Overview. It pulls information from websites it trusts and names specific businesses. If your business isn't structured in a way that AI can read and verify, you won't appear there.
You don't "sign up" for these platforms. They pull from the open web, Bing/Foursquare APIs, and directories. The work we do (making your information clear, consistent, and well-structured everywhere) is what makes you show up across all of them. Fix the foundation and you become visible everywhere AI looks.
Having them is step one. But most business websites are written for humans browsing, not for AI systems trying to extract specific answers. And most Google Business Profiles have outdated hours, missing categories, or no posts in months. The gap between "exists" and "optimized for AI" is where most businesses lose visibility.
Traditional SEO focuses on ranking in the list of blue links. AI optimization focuses on being the answer AI gives directly. There's overlap. Good content and clean structure help both. But AI visibility requires specific things like structured data, direct answers to common questions, and cross-platform consistency that traditional SEO often overlooks.
That's actually ideal. I do the strategy and create the content. Your existing team or developer handles implementation. You get a clear plan with everything they need to put it in place. And if you don't have a team, I can recommend one.
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